Bonjour les héros!
I already talked in some posts about how to use Gamification, how my journey started etc. etc.
This one is really to give you the opportunity to better understand what Gamification is and especially what Gamification means for me.
The start of our journey in the broad and mystic world of SEMANTICS or easy said, what does mean what.
I’m hearing your screams of joy already, perfect!!
Let’s start with the biggest source of information in human history. That’s right, Wikipedia!
According to Wikipedia:
https://en.wikipedia.org/wiki/GamificationGamification is the application of game-design elements and game principles in non-game contexts.
And what can I say, that’s about it, brought to the core. Important is what everybody makes out of this!
Sure you can just use some points, badges and leaderboards without thinking about if this is what the user needs, this is indeed Gamification.
Crappy Gamification vs. Epic Gamification
But it’s crappy Gamification. It’s okay if this is the beginning and the first iteration, but just staying on this level, in the end, might bring more harm than good as it focuses on extrinsic motivation and competition rather than intrinsic motivation and collaboration!
So if this is crappy Gamification what’s epic Gamification?
Epic Gamification is designing the experience in such a way the user is highly motivated to take actions in favour of the purpose of the experience and has a good feeling about the overall experience.
Let’s take two Scenarios to get a better grasp on what I mean with that.
Imagine you are in high school and need to learn math for your exam.
Scenario A: You got a new game proposed by one of your friends and just bought it right after school. (The game you most played in your life). Now directly after arriving home you go straight into your room to play it.
Fast forward five hours. You’re still sitting in front of your computer and have not felt the time rushing by. A glance on the clock, “oh shit”, what happened. “I wanted to meet with my friends two hours ago, hmm, now it’s too late anyway” And you go back to playing again.
Scenario B: You got a new learning platform proposed by your teacher that will help you prepare for your exam.
You’re not thrilled to try it but do it anyways. If your teacher recommends it may have some value for the exam.
On your computer you open the website and start the learning platform.
Fast forward five hours. You’re still sitting in front of your computer and have not felt the time rushing by. A glance on the clock, “oh shit”, what happened. “I wanted to meet with my friends two hours ago, hmm, now it’s too late anyway” And you go back to learning math again.
Two days later you ace your exam and nevertheless go back to the learning platform again the same day. You still have to finish this one difficult level! And brag about it to your friends.
This is epic Gamification!
The Bottom Line
Gamification is what you make out of it. Empathize with your user, feel what motivates them and keep in mind what the goal of the experience is, what should the user do. According to this, design your experience using game-design elements and game techniques and make it all come together into an epic experience.
One last thing to say, even though often Gamification is used in a software context. It is definitely not limited to something virtual. Gamification is very powerful in real-life experiences as well, as I will talk about in future posts. So stay tuned for that!
What are your thoughts on this, how do you see Gamification?
Until then, I’m out my heroes!